Advertising/Franchising + Time = Revealed Lies
In business as much as Aunt Jemima reflected the black experience during slavery:
When Colonel Higbee rode into town, Aunt Jemima would order pancake supplies. Only she and the Colonel knew the ingredients for her famous pancakes. The recipe was Aunt Jemima’s secret.
A secret recipe for success and prestige.
[circa 1954: Jumping Frog]