Advertising/Franchising + Time = Revealed Lies
You rent someone else’s brand and half-assed system for a specific time.
In business as much as Aunt Jemima reflected the black experience during slavery:
When Colonel Higbee rode into town, Aunt Jemima would order pancake supplies. Only she and the Colonel knew the ingredients for her famous pancakes. The recipe was Aunt Jemima’s secret.
A secret recipe for success and prestige.
[circa 1954: Jumping Frog]
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