There was no map or rule book in testing the limits of the industry.
By nature, these were all unreasonable actions from the conventional viewpoint.
To me, they were just taking one step ahead of the other.
- national franchisee association (Canadian Alliance of Franchise Operators),
- defined Big Franchising,
- manual archive of published articles,
- investigate government guaranteed loans (predatory franchise lending),
- multi-million dollar one party lawsuit,
- group lawsuit (Grand & Toy, Tupperware),
- request made to for support from Ontario government (letter/proposal: Information Sharing Project),
- class action,
- digital archive of documents (WikiFranchise),
- national attorneyless franchisee association (National Bread Network),
- franchisee-created trademark system wiki,
- a franchisee-funded private equity structure (The Grange Fund).
Not bad.
[At Play]
FranchiseFool.com 
Nobody has done more to expose this CONFIDENCE GAME called “franchising” which victimizes so many naive and good-faith human beings who are looking for a job and income and/or a return on THEIR investment capital.
I congratulate you on your integrity and perserverance and I am hopeful that you have changed the minds of many prospective franchisees —but I am not hopeful that this confidence game will ever be exposed in true terms by any big media interests.
We have only to look at the media coverage of franchising to understand that they provide cover for the game because they perceive this to be in their interests.
http://thegreatfranchisingrobberby.blogspot.com
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