Going Independent: breaking the franchise chain

I started renting a Nutri-Lawn franchise in 1992. I built it up to be the 2nd largest fertilizing and chemical application service in Simcoe County.

This is what my trucks like when I was a franchisee.

Long story…I decided to stop operating under that logo so the trucks went “vanilla” briefly in 1998.

Then I put my customers into a new image (Lawn Depot) for 3 years.

Only 3 ways to get out of franchise:

  1. abandon it (leave all sunk and actual investments for the next guy),
  2. sell it (with the franchisor’s approval) to the next franchisee or franchisor or
  3. go independent (just say no).

Lessons learned from franchised  to independent business:

  • kept 95% of my residential customers/sales,
  • achieved 115% of commercial business,
  • customers buy services from people they know and trust (logo on the truck is useless in 99% of Tier 2 franchises),
  • started Ontario’s 1st purchasing co-op for lawn care operators, and
  • dropped 20% of my fertilizer, chemical costs.

I added lawn sprinkler service and installation in 1994. I continue today to serve these customers.

Profitably, with one spouse and without having to lie to support my family.

Glen my next-door neighbour said I went Nutri-Gone.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: