The Gambler’s Fallacy: past events do not change the probability that certain events will occur in the future.

There is zero assurance that a friendly franchise system will not become predatory over time.

I believe (and I’m not alone) that there is even odds (1/3)  of:

  1. losing money,
  2. breaking even or
  3. making money as a franchisee.

Our brain sees patterns that are just not there. We’re wired to link the things we see as if they were related (McDonald’s success relates to newest dog poo-removal scam..hence the use of “the next McDonald’s of lawn care…” analogy).

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