Who you decide to trust is not just a matter of economic loss.
Tim Hortons franchisees are under unbelievable pressure to do something.
Brand name franchise lawyers:(95% of their long-term business is from franchisors)
Watch out for false prophets. They come to you in sheep’s clothing, but inwardly they are ferocious wolves. By their fruit you will recognize them. Do people pick grapes from thorn bushes, or figs from thistles? Likewise every good tree bears good fruit, but a bad tree bears bad fruit. A good tree cannot bear bad fruit, and a bad tree cannot bear good fruit. Every tree that does not bear good fruit is cut down and thrown into the fire. Thus, by their fruit you will recognize them. Matthew 7:15–23
False prophet: defintion
I encourage all franchisees to talk to their spouses because (after all) she’s responsible for 50% of your future decisions, good and bad.
The burnt hand tends to teach well.