Obedience makes a “great” franchisee in profitable peace time, but sucks when war has been declared.

Deference to authority is a very highly selected-for and regarded trait within franchising.

Surviving as a franchisee wires your brain in a certain way.

Over time, especially when you’ve prospered like in Tim Hortons guys have done in 50 years, you’re trained to behave in a certain way.

You’re taught and you accept to learn to be helpless.

Martin Seligman