How does Mark Knofler know PRECISELY how franchising works?

Seen as the archetypal American Dream…once you wake up.

Ray Kroc and Fred Turner created the crocodile business model.

Boom, Like That, Mark Knopfler

I’m going to San Bernardino ring-a-ding-ding
Milkshake mixers that’s my thing now
These guys bought a heap of my stuff
And I gotta see a good thing sure enough now

Oh my name is not Crock, that’s Kroc with a K
Like crocodile but not spelled that way now
It’s dog eat dog, rat eat rat
Kroc style… Boom! like that

Folks line up all down the street
Now I am seeing this girl devour her meat now
And then I get it Wham! as clear as day
My pulse begins to hammer then I hear a voice say:

These boys have got this down ought to be one of these in every town
These boys have got the touch It’s clean as a whistle and it don’t cost much
Wham! Bam! You don’t wait long, shake, fries, patty you’re gone
How about that friendly name, heck, every little thing ought to stay the same

Or my name is not Crock, that’s Kroc with a K
Like crocodile but not spelled that way now
It’s dog eat dog, rat eat rat
Dog eat dog, rat eat rat now
Oh it’s dog eat dog, rat eat rat
Kroc style… Boom! like that

 

 

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