March 9, 2011
Franchising milks an increasingly-irrelevant American Dream analogy to your investment death.
Neil Postman in Amusing Ourselves to Death: Public Discourse in the Age of Show Business:
Television is our culture’s principal mode of knowing about itself. Therefore — and this is the critical point — how television stages the world becomes the model for how the world is properly to be staged. It is not merely that on the television screen entertainment is the metaphor for all discourse. It is that off the screen the same metaphor prevails.
March 1, 2011
Advertising/Franchising + Time = Revealed Lies
You rent someone else’s brand and half-assed system for a specific time.
In business as much as Aunt Jemima reflected the black experience during slavery:
When Colonel Higbee rode into town, Aunt Jemima would order pancake supplies. Only she and the Colonel knew the ingredients for her famous pancakes. The recipe was Aunt Jemima’s secret.
A secret recipe for success and prestige.
[circa 1954: Jumping Frog]
February 9, 2011
Everything in advertising is chosen very, very carefully but the messenger’s true intentions leak out over time.
I wonder where Floyd Bond is now? I wonder if he still has his 2 stores? His marriage to Geanie?
Ads represent the main channel of intellectual and artistic effort in the modern world.
What happens when the ad makers take over all the popular myths and poetry?
Marshall McLuhan 1911 – 1980
If I told you this full page ad was placed in Ebony magazine, would that surprise you?
[circa 1978: Jumping Frog]
January 12, 2011
And humans see success (just as they have been evolved to recognize faces) where only randomness really exists.
The success does not materialize.
There’s a wh0le industry out there working 24/7 to tell you how you fcuked up.
[Mighty Optical Illusions]
January 11, 2011
The purpose of mom-and-pop franchising is to make you dissatisfied with your job/life/family.