Social proof: “Fitting in” as a franchisee serves somebody’s interests

April 7, 2010

Behaviour is influenced much more that that we commonly think.

Bob Cialdini suggests a very useful model in his Science of Persuasion.

Social proof is a central one used in franchising. What our peers believe to be true is very persuasive to us.

Social proof:

a psychological  phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. Wikidpedia

“Normal” in franchising is initially set by the franchisor for their newbie.

Another “Weapon of Influence” (authority) helps the franchisor orient the new franchisee to a subservient, look-to-Big-Daddy mentality.

However, this new “normal” is eroded as franchisees become more experienced. It all seems to go one way.

Sharing information between peer franchisees defuses the power of social proof and authority as behaviour-modifying techniques.


Canada is a Distant Warning System for the American experience.

February 11, 2010

Franchising is a technology that changes people and things.

Any technology tends to create a new human environment… Technological environments are not merely passive containers of people but are active processes that reshape people and other technologies alike.

You mean my whole fallacy’s wrong?

A free people walks and talks to whomever they choose

February 9, 2010

Individual human rights and freedoms are not negotiable anymore.

Former franchisees are a distinct people: different but equal.

Everybody knows: Even the most confidence-shaken, when they look in their partner’s eyes.

My friends, we’re not alone

February 9, 2010

Lasting peace is achieved through the exercise of power, in concert with legitimate authority.

What will be your last contribution?

Roger Hodgson performs it here. Worth the 10:40 watch with some one you trust.

Fool’s Overture from the the 1977 Supertramp album called Even in the Quietest Moments

History recalls how great the fall can be
While everybody’s sleeping, the boat’s put out to sea
Borne on the wings of time
It seemed the answers were so easy to find
“Too late,” the prophets cry
The island’s sinking, let’s take to the sky

Called the man a fool, stripped Him of his pride
Everyone was laughing up until the day He died
And although the wound went deep
Still He’s calling us out of our sleep
My friends, we’re not alone
He waits in silence to lead us all home

So you tell me that you find it hard to grow
Well I know, I know, I know
And you tell me that you’ve many seeds to sow
Well I know, I know, I know

Can you hear what I’m saying
Can you see the parts that I’m playing
So you found your solution
What will be your last contribution?

Now here’s a way for you to get clean

January 29, 2010

Awaiting on You All, George Harrison

You don’t need no love in
You don’t need no bed pan
You don’t need a horoscope or a microscope
To see the mess that you’re in
If you open up your heart
You will know what I mean
We’ve been polluted so long
Now here’s a way for you to get clean

By chanting the names of the Lord and you’ll be free
The Lord is awaiting on you all to awaken and see
Chanting the names of the Lord and you’ll be free
The Lord is awaiting on you all to awaken and see

You don’t need no passport
And you don’t need no visa
You don’t need to designate or to emigrate
Before you can see Jesus
If you open up your heart
You’ll see He’s right there
Always was and will be
He’ll relieve you of your cares

By chanting the names of the Lord and you’ll be free
The Lord is awaiting on you all to awaken and see
Chanting the names of the Lord and you’ll be free
The Lord is awaiting on you all to awaken and see

You don’t need no church house
And you don’t need no temple
You don’t need no rosary beads or them books to read
To see that you have fallen
If you open up your heart
You will know what I mean
We’ve been kept down so long
Someone’s thinking that we’re all green

And while the pope owns 51% of General Motors
And the stock exchange is the only thing he’s qualified to quote us
The Lord is awaiting on you all to awaken and see
By chanting the names of the Lord and you’ll be free

Arch Brown (1928-2009), Canadian franchisee

November 18, 2009

One of my former customers passed away on Monday.

Arch Brown was a very special man although I only knew him a bit. A gracious man; someone that knew who he was and where he was supposed to be.

A man of service to others, support for the community and education.

When I was morphing from a struggling lawn care franchisee into whatever the hell I am now, I was told the grocery, auto and Canadian Tire franchisees had a good thing going and that only the CT guys had the brains, guts and compassion enough to hold on.

Arch was always fair with me and our chats on his lawn,  I’ll remember them.

Mr. Barrie. Philanthropist. Father. Retired franchisee.

These are just labels. Arch was the real deal.

Everyone knows where Barrie is: It’s the place you go through to get someplace better. We all should grow where we’re planted because landscape…geography matters. That is,  until your ride shows up.

Chay, friend.

Nazis burned books 70 years ago. Fishy blocks writers/viewers today?

November 16, 2009

DeadFishAustraliadead fish’s reputation washed up on the shores of Australia last week.

Carol Cross is a friend of mine.

She drives me crazy at times with her repetition. But, then again, I irritate people too. 🙂

I allow anyone to post on FranchiseFool. Carol tells me she is still banned from contributing at the

This is unacceptable to me.

Carol cannot even see The Fish on her computer: that’s right, she’s that blocked. This is wrong on so many levels.

It’s not wrong because she’s my friend: It’s evil because she is  a person. Plus a citizen of the greatest democracy on earth. A veteran’s wife. A former franchisee invest0r.

This is  offensive to anyone that ever believed in the right of free speech, natural justice, military honour, the rule of law, democracy…

If you feel you “have to” block, censor, gag or burn books, you better take another look at your business model.

And, I suggest, the “friends” you have as advisors.

Any industry that can be shown to be fascists by an  little old lady isn’t deserving of any investment, let alone respect.

PS: I was stopped for a day (Nov 12, 2009) as a registered contributor to The Fish last week. I’ve put up with 1,001 cheap shot comments for a full 3 years (459 points) now. I have no fishy, behind-the-scenes telephone calls: I never explain or complain or apologize. I had to post as a Guest and was reinstated for a day.

My offense?  I wrote and posted a very valid post (I think) about economic fascism (Arguments in the Service of Power (subjective truth)) that was clearly addressed to Ray Borradale in Australia. I intentionally hid the Hitler, Goebbels and Mussolini quotes. I wonder when the post will be deleted? Good thing I captured it beforehand.

If anyone else alive or brain-dead took offence to having their behaviour compared to fascists…well..if the show fits…

Then the fish goes ahead and wears it.

That post and and 16 McLuhan quotes were thrown into the fish’s text ghetto: Ranter’s Soapbox, Way Off Topic Posts.  This is where all politically honest objective truth posts are put.

I was reinstated and my posts exist (for now). Some old lady named Carol is still is banned from the fish. I tested the waters, intentionally, one day after Canada’s Remembrance Day. My parents both fought and my Uncle Neil died resisting historical Nazis in WWII. I was not going to be bullied by a Guest troll.

You decide if totalitarianism is alive or dead in franchising today. Who is crooked, misleading and/or tyrants?

Either way, your comments are welcomed.

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