Why won’t Tim Hortons franchisees talk to the media?

January 31, 2015

Franchisees behave as if they were prey creatures. Under extreme stress (in the clutches of a predator) they “freeze”.

Gazelle single

The “lifers” have learned to become hyper-sensitive to danger. They cope in the one way they can: keep their mouth shut, especially to outsiders.

Franchisee Trauma is the Franchisors Stock-in-Trade: Only franchisees and their spouses know the pain of the abuse (violence in word form) that their franchisors have doled out over the years. Name-calling, intimidation, vulgarity, threats, shame-humiliation: intentionally done in front of your peers and staff. Opportunistic behavior designed to demonstrate who is “it” and who is siht. That you have lost control of your life. That you are the weak; that you are worthless. Impotent.

But most of all: alone and dependent.

Mammals has evolved over millions of years to survive in only 3 ways: fight, flight or freeze.

Tim Hortons franchisees cannot talk for many explainable reasons:

  • experts in trauma psychology know that voicelessness is very closely aligned to powerlessness.


The only sin is self-deception

April 19, 2011

Always comes down to free-will.

There’s no shame in not being ready. Play the role written for you. Don’t bet what you can’t afford to lose.

[Olly Moss]

Attentive presale due diligence is highly unreliable.

August 21, 2010

You maybe looking for one risk, be 100% accurate in quantifying it, sign but get totally blindsided by a hidden risk.

Our brains evolved to look for certain types of risks. They suck with highly abstract risks.

The breadth and depth of these dangrs is what I;m trying to suggest in my Risks section of WikiFranchise.org.

This video shows how easily attention to one thing blinds you to another.

You mean like franchisees?

June 11, 2010


Franchising relies on human learning weaknesses

May 1, 2010

Visual information can be deceiving.

Dan Ariely suggests that humans are predictably bad in making financial decisions.

I believe that is true and explains much of franchising’s cash flow.

How shall we fuck off, oh lord?

April 20, 2010

Raj Patel is not the messiah.

Even though his new book, The Value of Nothing, seems pretty good.

A thousand-yard stare

February 22, 2010

Some people feel that running a franchise is like being in a war.

They sometimes exhibit symptoms like combat stress reaction:

  1. fatigue,
  2. slower reaction times,
  3. indecision,
  4. disconnection from one’s surroundings, and
  5. inability to prioritize.

They show to their loved ones a Thousand-yard stare.

Look familiar?

%d bloggers like this: