June 17, 2012
…that of the exploited and that of the exploiters.
Looking for a “strong” franchise leader?
Words I have heard franchisors say:
Blood alone moves the wheels of history.
The truth is that men are tired of liberty.
The history of saints is mainly the history of insane people.
The mass, whether it be a crowd or an army, is vile.
– Benito Mussolini (1883-1945) Italian politician, advertising executive/communicator
Happy Father’s Day
May 18, 2012
The real violence exerted by propaganda is this: by means of apparent truth and apparent reason, it induces us to surrender our freedom and self-possession. It predetermines us to certain conclusions, and does so in such a way that we imagine that we are fully free in reaching them by our own judgment and our own thought. Propaganda makes up our mind for us, but in such a way that it leaves us the sense of pride and satisfaction of men who have made up their own minds. And, in the last analysis, propaganda achieves this effect because we want it to.
This is one of the few real pleasures left to modern man: this illusion that he is thinking for himself when, in fact, someone else is doing his thinking for him.
And this someone else is not a personal authority, the great mind of a genial thinker, it is the mass mind, the general “they,” the anonymous whole. One is left, therefore, not only with the sense that one has thought things out for himself, but that he has also reached the correct answer without difficulty – the answer which is shown to be correct because it is the answer of everybody. Since it is at once my answer and the answer of everybody, how should I resist it?
— Thomas Merton 1915 -1968
March 25, 2012
The most destructive untruth is how easy it is to make money.
They do not love each other because they do not love themselves.
— Kurt Vonnegut 1922 – 2007
October 21, 2011
It is a very useful surveillance tool.
It an extremely cost-effective way to:
- confuse and distract,
- identify monitor and delete independent thinkers (ie. trouble-makers),
- distract by talking about everything but $ (If it doesn’t jingle, it doesn’t count),
- encourage individual and group despair, passivity and division,
- “vampirize” the genuine credibility of franchisee members,
- use a Good cop/Bad cop trick to avoid cash flow issues,
- create a paper trail that is false (control of minutes, broadcast emails), and
- debase, degrade and whore-out language and pervert/invert reality via lies and bullshit.
These elite-based techniques are centuries old and have been effective.
With some creativity, email and smart phones, the 1% is frozen in fear.
April 25, 2011
The propagandist’s purpose is to make one set of people forget that certain other sets of people are human.
Franchising is a total institution ruled by fear:
A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude.
Solitude and acceptance are the answer.
I’m afraid of losing my obscurity. Genuineness only thrives in the dark. Like celery.
I like being myself. Myself and nasty.
— Aldous Huxley 1894 – 1963
February 12, 2011
Do you get the joke?
You saw success in your franchisee because you had expected to see it.
Still don’t get the trick? See here for a hint.
[Mighty Optical Illusions]
February 8, 2011
Northrop Frye saw through hype.
From The Developing Imagination [this post]:
It is of course true that a great deal of trash which passes as literature, or at least as entertaining reading, also articulates social myths with great clarity. I read many of the novels of Horatio Alger at an early age, and as I have a good verbal memory, a journey round my skull would unearth a great many pages of some of the most pedestrian prose on record.
I wish very much that a surgical operation could remove it and substitute something better, but still Alger probably did me no permanent damage, as I was never inspired to adopt the virtues of his heroes, and this leads me to hope that the children of today may emerge similarly unscathed from their similar experiences.
[An Educated Imagination]