Franchises bastardize charitable giving

November 24, 2008

mcdbun1Humans tend to like stories above almost anything else. We have survived by being excellent listener to and stories tellers.

Corporations via public relations and advertising know this and craft very sophisticated messages to have us believe what is in their financial interest.

I am reminded me of this everytime I go through a drive-thru and see the change collection box.

I know that the franchisee and the franchisor will not be contributing one penny to the inevitable cheque presentation for a sick kids’ house or camp or a wish trip to his first hooker.

I bet many people think that the franchises match their customers’ giving.

  • They don’t folks.

Charity is an important human impulse. I don’t like corporations that debase this human coinage. I’ve raised money for all manners of causes since I was 13 years old.

Giving is giving of yourself not buying an extra cookie once a year to send some snotty nosed brat to camp.

Seriously: How pathetic is it that a junk food firm feels compelled to peddle their empty calories in every pediatric hospital?

  • Is nothing sacred?

nazinursingmomThis image is a mid 1930 attempt to get Germans to support the Nazi charity, NSV (Nationalsozialistische Volkswohlfahrt or in English: National Socialist People’s Welfare).

The NSV was the official charity of the Third Reich.

This poster is translated as: “Support the assistance program for mothers and children.”

All ideologically-based belief systems use communication archetypes to reach and mold their followers.

Images have a power that text lacks.

Propaganda is defined by the winners.


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