Attentive presale due diligence is highly unreliable.

August 21, 2010

You maybe looking for one risk, be 100% accurate in quantifying it, sign but get totally blindsided by a hidden risk.

Our brains evolved to look for certain types of risks. They suck with highly abstract risks.

The breadth and depth of these dangrs is what I;m trying to suggest in my Risks section of WikiFranchise.org.

This video shows how easily attention to one thing blinds you to another.

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