In-business-for-yourself, not-by-yourself BS

March 1, 2011

Advertising/Franchising + Time = Revealed Lies

You rent someone else’s brand and half-assed system for a specific time.

In business as much as Aunt Jemima reflected the black experience during slavery:

When Colonel Higbee rode into town, Aunt Jemima would order pancake supplies. Only she and the Colonel knew the ingredients for her famous pancakes. The recipe was Aunt Jemima’s secret.

A secret recipe for success and prestige.

[circa 1954: Jumping Frog]


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