Managing corporate brands by internet file sharing

March 30, 2010

A nice, light snack?

Simon Houpt and The Globe and Mail: Kit Kat spat goes viral despite Nestlé’s efforts.

A global game of Whack-a-Mole broke out Wednesday on the Internet when YouTube removed a gruesome anti-Nestlé commercial by Greenpeace after the multinational food giant complained, only to have viewers flock to the video-sharing site Vimeo.com, where the spot became an instant cause célèbre because of the reputed censorship.

The 60-second video depicts a bored office worker enjoying a Kit Kat, which rather than being the popular chocolate-hazelnut ladyfinger-style confection, appears to be a chocolate-covered ape finger. As he munches on the treat, it oozes blood over his chin and across his keyboard, shocking his co-workers. “Have a break?” reads the on-screen text. “Give the orangu-tan a break.”

1. Direct link to vimeo video (including comments).

2. Related Vancouver Sun article, Coffee Crisp, Kit Kat pose threat to rainforests: Greenpeace.

Franchisors have no idea what is in store for them.

No clue.


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