March 1, 2011
Advertising/Franchising + Time = Revealed Lies
You rent someone else’s brand and half-assed system for a specific time.
In business as much as Aunt Jemima reflected the black experience during slavery:
When Colonel Higbee rode into town, Aunt Jemima would order pancake supplies. Only she and the Colonel knew the ingredients for her famous pancakes. The recipe was Aunt Jemima’s secret.
A secret recipe for success and prestige.
[circa 1954: Jumping Frog]
December 24, 2010
The public thinks so ’cause there’s not one proven truthful person working with the culture jammers.
The KFC franchisor team and franchisee independent association should agree on this:
- we need to protect our shared asset: the brand
This is why Les Stewart Consulting and friends exists: to provide a credible, pragmatic, independent third party to “work things out”.
Don’t trust me. Why not ask Seth if advisor reputation, industry credibility and a track record of resistance to abusive practices, means anything to the general public.
It’s not needing a thief to catch a thief: It’s just learning smart digital business practices from the kids in the hall and a few of Julian‘s buddies. Otherwise, it’s just put-your-hand-in-front-of-the-cam-corder-at-your-local-KFC YouTube time.
[KentuckyFriedForests.com, DogwoodAlliance.org, WikiFranchise.org]