Ambition is the death of thought.

May 25, 2010 was designed so that people could find their own way to a different understanding about franchising.

I found a path that works for me. It might work for you.

To convince someone of the truth, it is not enough to state it, but rather one must find the path from error to truth.

People believe franchising is successful because they want to believe it. It’s a seductive and re-assuring idea (the American Dream, Horatio Alger).

What makes a subject difficult to understand — if it is significant, important — is not that some special instruction about abstruse things is necessary to understand it. Rather it is the contrast between the understanding of the subject and what most people want to see. Because of this the very things that are most obvious can become the most difficult to understand. What has to be overcome is not difficulty of the intellect but of the will.

As you unwrap the knot of franchising’s religion…

At the core of all well-founded belief, lies belief that is unfounded.

Ludwig Wittgenstein quotes, 1889-1951

Philosophizing is: rejecting false arguments.

May 22, 2010

Franchising is a false argument.

Therefore, it is the natural enemy of philosophy, much like a mongoose is to a cobra.

Philosophy is a battle against the bewitchment of our intelligence by means of our language.

Franchise deconstructionism is impossible via prose. It is plainly self-evident with hyper-links. There is an near-infinite number of ways to a startling conclusion via

Philosophy unravels the knots in our thinking; hence its results must be simple, but its activity is as complicated as the knot that it unravels.

The industry’s elite have long since believed their own hyperbole. They are the greatest obstacle to re-form.

If you use a trick in logic, whom can you be tricking other than yourself?

Ludwig Wittgenstein quotes, 1889-1951

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