What is a real and what is a fake small business?

Just because you’re new to small business, does NOT absolve fraudsters from their guilt.

What is real (people, water, statuary) and what is not?

Hard for you to tell right away.

Some franchisors want you to know nothing about the industry.

Thanks to Mighty Optical Illusions.

Visual artists are experts in manipulating the viewer’s perception/brain

Fraud artists are experts in making a scam appear like a legitimate business.

The trick is to project the blame (from the con mob) onto the victim. Their shame-humiliation affect response will keep it quiet.

This is a two-dimensional chalk drawing made on an existing floor. The artist is letting the King pick his pocket.

Thanks to Mighty Optical Illusions.

Your eyes transmit: your brain interpretes (imperfectly at times) based on experience

Do you see “A B C” horizontally or “12 13 14” vertically?

Notice how the central image (B or 13) doesn’t change?

Notice that, even when you know the trick, your brain can’t help but still be tricked?

You thought you were buying a real business but you didn’t, after all.

Thanks to Mighty Optical Illusions