Self-fulfilling prophecy: Franchisees are a skittish, easily spooked & dull beast-of-burden

March 2, 2010

Common observations about women a few decades ago.

Franchisors often make the same ignorant assumptions about franchisees.

If the words “Jews”, “blacks”, “indigenous peoples” were switched with franchisee, this rhetoric would be seen for what it is: hate mongering toward an identifiable, at-risk population.

Self-fulfilling prophecies are the primary barrier in modern franchising.

Self -fulfilling prophecy:

a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior. Although examples of such prophecies can be found in literature as far back as ancient Greece and ancient India, it is 20th-century sociologist Robert K. Merton who is credited with coining the expression “self-fulfilling prophecy” and formalizing its structure and consequences.

As I observe franchisors closely, it is breathtakingly apparent that they haven’t cracked a management or social science textbook in 40 years.

Franchisors can’t see the solution because they don’t get the fucking problem.

Their paternalism blinds them to the reality that franchisees’ want: 1% to do with $ and 99 per cent acknowledgement that families have a right to a decent level of material security.

Hint: It’s about freedom, missy.

Freedom from your over-reaching which causes financial ruin.

Debt creates slaves and slaves are indeed revolting. In ways that you will cause from your willful adherence to an authoritarian ideology.


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