The internet shocks and confounds water-based stakeholders

May 23, 2010

Modern franchising (franchisors, bar, franchisees, IndFAs) has evolved as if the industry were a plumbing/water system.

It was for many years:

  1. tangible, physical/one-dimensional, hierarchical, overt
  2. local/national largely, measurable, (hub:spoke structure, based on economics of scarcity/ignorance),
  3. highly controlled ($: valves, fittings, pipes, containers; can be patched),
  4. has inputs, use/abuse and disposal elements,
  5. externalizes waste via gatekeeper attorneys,
  6. launders and sanitizes industry reputations based on “new and improved” brand BS,
  7. utilized shame-humiliation to muffle dissent,
  8. burned off waste human life savings to reduce odor, and
  9. dogmatism largely unseen/unknowable outside of the royal priesthood (subterranean, veil of secrecy, culturally taken-for-granted: figure-ground problem).

However, with the start of something called “The Internet‘ and a proper issue indexing system, the industry environment has become much more like electricity or a gaseous/liquid and solid states:

  1. invisible, highly mobile, de-centralized, informal,
  2. it can leap or arc, volatilizes: solid right to gas),
  3. several dimension, pressures and forms (volts/amps),
  4. primarily transnational/international, (web structure, based on economics of abundance/knowledge),
  5. wild/unstable, cumulative, compressable, and
  6. much, much faster (travels at the speed of light/life).

As an internet activist, I am bi-/multi-lingual, which is a very Canadian thing. I  understand water, solid and air nations of franchising. I surf among and between the dying and newly born on a daily basis.

Old school stakeholders cling to their old ways:

wondering why more of the same-old solutions doesn’t work anymore.

“If we only had some more legal referrals” or “a better franchise law”, they all cry.


Franchising relies on human learning weaknesses

May 1, 2010

Visual information can be deceiving.

Dan Ariely suggests that humans are predictably bad in making financial decisions.

I believe that is true and explains much of franchising’s cash flow.

Imitation of business is their reality business

April 17, 2010

Franchising is an imitation of a real business.

The art is in the near-perfect staging of reality:

…they presented a more convincing picture of virtue than virtue presented of itself – just as the wax rosebud or the plastic peach seemed more perfect to the eye more what the mind thought a rosebud or a peach should be, than the imperfect original form wich it had been modelled.

William March, The Bad Seed quoted by retired UBC professor Robert Hare in his best book, Without Conscience Imitation Of Life, R.E.M. Charades, pop skill Water hyacinth, named by a poet Imitation of life. Like a koi in a frozen pond. Like a goldfish in a bowl. I don’t want to hear you cry. That’s sugarcane that tasted good. That’s cinnamon, that’s Hollywood. C’mon, c’mon no one can see you try. You want the greatest thing The greatest thing since bread came sliced. You’ve got it all, you’ve got it sized. Like a Friday fashion show teenager Freezing in the corner Trying to look like you don’t try. That’s sugarcane that tasted good. That’s cinnamon, that’s Hollywood. C’mon, c’mon no one can see you try. No one can see you cry. That sugar cane that tasted good. That freezing rain, that’s what you could. C’mon, c’mon on no one can see you cry. This sugarcane This lemonade This hurricane, I’m not afraid. C’mon, c’mon no one can see you cry. This lightning storm This tidal wave This avalanche, I’m not afraid. C’mon, c’mon no one can see me cry. That sugar cane that tasted good. That’s who you are, that’s what you could. C’mon, c’mon on no one can see you cry. That sugar cane that tasted good. That’s who you are, that’s what you could. C’mon, c’mon on no one can see you cry.

Pathology is to medicine what is to franchising

March 3, 2010

Pathology is the study of death. To aid life, death must be retains and indexes dead franchise investments.

It is not inherently negative because its intent is to improve the economic quality of life for franchisees and franchisors.

People may bring their own sentiments into viewing it but that shows their bias, not anyone elses. is my gift to franchisees

February 11, 2010

Godin makes several good points about gifts:

When done properly, gifts work like nothing else. A gift gladly accepted changes everything. The imbalance creates motion, motion that pushes us to a new equilibrium, motion that creates connection.

The key is that the gift must be freely and gladly accepted. Sending someone a gift over the transom isn’t a gift, it’s marketing. Gifts have to be truly given, not given in anticipation of a repayment. True gifts are part of being in a community (willingly paying taxes for a school you will never again send your grown kids to) and part of being an artist (because the giving motivates you to do ever better work).

John and I created, coming up to 1 year now. I archived the stories as a witness to franchisees’ lives.  We don’t take it personally that it has been almost largely shunned publicly. That’s consistent with my personal experience since 1998.

We didn’t have to do it and nobody has to read it either. But those that have, have been changed, I think, a little bit anyways. And it’s robust enough to handle a lot of extra eyeballs.

The imbalance between giver, receiver, and observer (powerful/less) is a just a byproduct of franchisees’ lives. That’s were the power of comes from: life stories.

What do franchisees fear the most?

February 11, 2010

Other than death, themselves.

Franchising is a technology that changes personalities (identities), oftentimes for the worse.

The anger is turned inward because you (perceive) you freely invited this type of identity thief into your own home. Everyone’s grand play of your life is about gaining and losing identity: dying and being reborn repeatedly.

Don’t trust me and certainly don’t listen to the 1,001 squawking parrots in your lizard brain anymore.

Ask your partner, dummy.

Advisory councils help process franchisees

February 8, 2010

Cows are stunned in slaughterhouses before they are killed.

Meat quality is retained and there is “less fuss”.

Don’t trust me: Trust yourself.

You can look it up.

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