You’re a kid again once the lizard brain takes over

April 20, 2011

Under pressure, you recognize the bully’s voice.

And time melts away.

[click it, cOnfus3 m3]

Colonel Sanders is a greeny, lying son-of-a-bitch

December 24, 2010

The public thinks so ’cause there’s not one proven truthful person working with the  culture jammers.

The KFC franchisor team and franchisee independent association should agree on this:

  • we need to protect our shared asset: the brand

This is why Les Stewart Consulting and friends exists: to provide a credible, pragmatic, independent third party to “work things out”.

Don’t trust me. Why not ask Seth if advisor reputation, industry credibility and a track record of resistance to abusive practices, means anything to the general public.

It’s not needing a thief to catch a thief: It’s just learning smart digital business practices from the kids in the hall and a few of Julian‘s buddies. Otherwise, it’s just put-your-hand-in-front-of-the-cam-corder-at-your-local-KFC YouTube time.


Franchisees have credibility, external experts do not

September 14, 2010

Just do it.

Seth Godin has post a good post on the human tendency to over-rate the importance of the beginner and novice stages.

The problem in The Myth of Preparation:

We diddle around in the novice stage because we’re afraid. We polish (but not too much) and go to meetings (plenty of them) and look for deniability, spending hours and hours instead of shipping. And the product, in the end, is not so much better.

Godin’s advice?:

Go, give a speech. Go, start a blog. Go, ship that thing that you’ve been hiding. Begin, begin, begin and then improve. Being a novice is way overrated.

Why not start your own 100% anonymous investor-focused WordPress weblog today? Infinitely less risky than talking to any attorney, especially one self-identifying as a “franchise law expert”.

Take a look at the latest from: or review my Links page.

Franchising: just another low trust industry

April 14, 2010

Seth Godin gets it right about social media.

He  diagnoses franchising’s vulnerabilities correctly In his latest post Lead with your glass jaw:

If you’re in a low trust industry (like car sales), a social media presence dramatically increases the opportunity people have to call you out, beat you up, tattle on you and flame you in public. If you have a Facebook page and people can YELL at you there, for all to see, it makes you vulnerable… is my gift to franchisees

February 11, 2010

Godin makes several good points about gifts:

When done properly, gifts work like nothing else. A gift gladly accepted changes everything. The imbalance creates motion, motion that pushes us to a new equilibrium, motion that creates connection.

The key is that the gift must be freely and gladly accepted. Sending someone a gift over the transom isn’t a gift, it’s marketing. Gifts have to be truly given, not given in anticipation of a repayment. True gifts are part of being in a community (willingly paying taxes for a school you will never again send your grown kids to) and part of being an artist (because the giving motivates you to do ever better work).

John and I created, coming up to 1 year now. I archived the stories as a witness to franchisees’ lives.  We don’t take it personally that it has been almost largely shunned publicly. That’s consistent with my personal experience since 1998.

We didn’t have to do it and nobody has to read it either. But those that have, have been changed, I think, a little bit anyways. And it’s robust enough to handle a lot of extra eyeballs.

The imbalance between giver, receiver, and observer (powerful/less) is a just a byproduct of franchisees’ lives. That’s were the power of comes from: life stories.

What do franchisees fear the most?

February 11, 2010

Other than death, themselves.

Franchising is a technology that changes personalities (identities), oftentimes for the worse.

The anger is turned inward because you (perceive) you freely invited this type of identity thief into your own home. Everyone’s grand play of your life is about gaining and losing identity: dying and being reborn repeatedly.

Don’t trust me and certainly don’t listen to the 1,001 squawking parrots in your lizard brain anymore.

Ask your partner, dummy.

Lizard in the morning, lizard in the evening…

January 29, 2010

Stuffing down lizard, early and later this am.


Godin‘s up to no good.


Be Attentive:

The lizard is a physical part of your brain, the pre-historic lump near the brain stem that is responsible for fear and rage and reproductive drive. Why did the chicken cross the road? Because her lizard brain told her to.

Want to know why so many companies can’t keep up with Apple? It’s because they compromise, have meetings, work to fit in, fear the critics and generally work to appease the lizard. Meetings are just one symptom of an organization run by the lizard brain. Late launches, middle of the road products and the rationalization that goes with them are others.

Don’t just do something,  stand there.

The amygdala isn’t going away. Your lizard brain is here to stay, and your job is to figure out how to quiet it and ignore it. This is so important, I wanted to put it on the cover of my new book. We realized, though, that the lizard brain is freaked out by a picture of itself, and if you want to sell books to someone struggling with the resistance (that would be all of us) best to keep it a little more on the down low.

Now you’ve seen the icon and you know its name. What are you going to do about it?

Take a holiday.

Franchising & Folly platform: Own vs. rent an Idea

September 24, 2009

SethGodinThe more I read about Seth Godin, the more I like his approach.

His post today (The platform vs. the eyeballs) is about owning platforms versus renting eyeballs.

Old media was not the same as old branding. Media companies built audiences and then brands rented those audiences.

Suddenly the new media comes along and the rules are different. You’re not renting an audience, you’re building one. You’re not exhibiting at a trade show, you’re starting your own trade show.

If you still ask, “how much traffic is there,” or “what’s the CPM?” you’re not getting it. Are you buying momentary attention or are you investing in a long term asset?

I only invest in what I own.

This is what I have been doing with this blog (FranchiseFool) and

That there is an element of foolishness in franchising is apparent to everyone in the world except the industry’s elite. Their lack of humour and intensity signals their unreasonableness much more than I could ever do. They’re phoney-baloneys: it’s true. But they prove it themselves to 3rd parties by their rigidity and inability to take a joke.

I would extend Godin’s McDonald’s analysis to all modern business format franchising when he says:

(Compare these examples with McDonald’s, a company that continues to rent eyeballs for a high price and has no real platform to speak of.)

McDonald’s and the industry just don’t get it: faking sincerity won’t work with internet savvy consumers.

Tribes are looking for authentic voices and leaders to solve real problems.

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