Franchise “charity” often means hustling the public or franchisees

March 22, 2010

Terry Fox has become a genuine Canadian hero and justifiably so.

His sacrifice has been an inspiration to generations of Canadians.

I was an assistant manager working at the Arthur St. McDonald’s in Thunder Bay when his Marathon of Hope came to an end in September 1980.

I remember seeing George Cohon, president of McDonald’s Canada, on television pledging a lot of money at the time.

I mentioned to one of the two franchisees that I thought it was great what McDonald’s just did.

He just looked at me and said:

That won’t cost head office a dime.  They’ll just add this on to the franchisees’ tab.

Since then, I’ve always frequently noticed that “charity” can be twisted into a very self-interested and cynical concept.

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