Welcome to the Pie Face case study in financial engineering: debt- and franchisee-destruction mode.

December 14, 2014

Modern franchising purges itself of unwanted legal obligations: debt and franchisee life savings.

Pie face welcom

It is instructive to see this ostensible “failure” in slow-motion.

Articles so far (updated on Jan 21, 2015):

Analogy: Modern franchising is the operating system software (a technology). The cute logos are simply the different software applications  that run on this extremely sophisticated operation system. There is merit in not revealing this code (eg. may hinder “cooling out the marks“)

Australia, United States, Canada, Great Britain, India, UAE…it’s all the same common law (contract law technology/architecture).

Keep an eye on WikiFranchise.org’s archive of articles on Pie Face (click here)


Founders Wayne Homschek and Betty Fong at a Pie Face in Sydney’s Bondi Junction in the early days. Picture: Troy Bendeich Source: News Corp Australia

Intentional Insolvency: While it is revealed in the report that Mr Homschek probably has no personal assets in Australia, the Pie Face founder and his wife have now put forward a deal to seize back control of the group from voluntary administrators with the backing of TCA and a fresh capital raising on Wall Street.

That proposal will be put to creditors at a meeting slated for tomorrow in Sydney. The administrators have recommended creditors vote in favour of the proposal by Mr Homschek.

Life shall always prevail

March 10, 2011


If you fall down, just pick yourself up.


Fascism and capitalism get along very nicely

February 1, 2011

Democracy conflicts with both because what is best for citizens is frequently not optimal for profiteers.

Democratic rights exist 24/7 for 100% of flesh-and-blood human beings. Or they exist in no time for 0%.

You should never trade your fundamental rights (speech, association) for a dollar.

[Golden Age Comic Book Stories]

I don’t know much about money

January 26, 2011

But I do know about getting work done.

I’m a franchisee power worker.

[Winsor McCay]

Peddling franchises is easy if you know human weaknesses

January 14, 2011

We are influenced much more than we ever imagine by the selling situation.

We still believe in the Choice Myth.


Your eyes transmit: your brain interpretes (imperfectly at times) based on experience

July 3, 2010

Do you see “A B C” horizontally or “12 13 14” vertically?

Notice how the central image (B or 13) doesn’t change?

Notice that, even when you know the trick, your brain can’t help but still be tricked?

You thought you were buying a real business but you didn’t, after all.

Thanks to Mighty Optical Illusions

Is Blue MauMau a social media propaganda system?

April 15, 2010


Does Blue MauMau provide just a cynical illusion of debate?

One of the ways you control what people think is by creating the illusion that there’s a debate going on, but making sure that that debate stays within very narrow margins. Namely, you have to make sure that both sides in the debate accept certain assumptions, and those assumptions turn out to be the propaganda system. As long as everyone accepts the propaganda system, then you can have a debate.

Noam Chomsky

Three or four people talking at each other does not constitute much of a community.

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