It started with an iPhone in the colonies

February 17, 2011

Then we blogged/wiki-ed.

Then they converted the first franchise into collective agreements.

[Brian Gable, The Globe and Mail]

Every system should have a franchisee-generated wiki

December 13, 2010

Don’t bring a knife to a gun fight.

Superior information and intellect has always toppled tyrants.

How many franchisee advocates does it take to infect a whole system?

November 8, 2010

Depends on the skill and toxicity of the lone wolf.

It starts with a WordPress blog like one of these 18.

Franchisees have credibility, external experts do not

September 14, 2010

Just do it.

Seth Godin has post a good post on the human tendency to over-rate the importance of the beginner and novice stages.

The problem in The Myth of Preparation:

We diddle around in the novice stage because we’re afraid. We polish (but not too much) and go to meetings (plenty of them) and look for deniability, spending hours and hours instead of shipping. And the product, in the end, is not so much better.

Godin’s advice?:

Go, give a speech. Go, start a blog. Go, ship that thing that you’ve been hiding. Begin, begin, begin and then improve. Being a novice is way overrated.

Why not start your own 100% anonymous investor-focused WordPress weblog today? Infinitely less risky than talking to any attorney, especially one self-identifying as a “franchise law expert”.

Take a look at the latest from: or review my Links page.

Julian Assange: Why the world needs WikiLeaks

July 27, 2010 helps create nodes within whistleblowers’ minds.

TED video

The controversial website WikiLeaks collects and posts highly classified documents and video. Founder Julian Assange, who’s reportedly being sought for questioning by US authorities, talks to TED’s Chris Anderson about how the site operates, what it has accomplished — and what drives him. The interview includes graphic footage of a recent US airstrike in Baghdad.

Broken system?: Blog or die

June 15, 2010

If your franchise system is broken: WordPress weblog software is the  solution.

It is the single most important thing an individual can do to fix what’s broken. Don’t wait for anyone else: do it anonymously because WordPress doesn’t tell anyone who you are (unlike other providers). Anonymity is crucial to demonstrate how important information sharing is.

This post is the best example of the family ramifications I have ever seen. Fancy ain’t got nothing to do with it. Being real, credibility is 100% of the battle. (Read the comments in this +$1-B annual system.)

Ask these people what got the weasels by the short and curlies:

If anyone says you’re not qualified or you’re better “behind closed doors”, they are lying.

Only those who are trying to defeat, control and betray you want you off the internet.

Franchising: just another low trust industry

April 14, 2010

Seth Godin gets it right about social media.

He  diagnoses franchising’s vulnerabilities correctly In his latest post Lead with your glass jaw:

If you’re in a low trust industry (like car sales), a social media presence dramatically increases the opportunity people have to call you out, beat you up, tattle on you and flame you in public. If you have a Facebook page and people can YELL at you there, for all to see, it makes you vulnerable…

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