A Yogabellies franchisee gushes: “A yoga franchise gave me a business and the freedom to enjoy my family.”

June 10, 2013

United Kingdom franchise advertisements frequently assume all their potential “partners” are morons.

Yogabellies

That Suzanne Goddard, a franchisee for Yogabellies, is shilling for her franchisor is a sure sign of a FranWhack to any of the jaded bastards in Austalia, the US or Canada.

But still franchise salespeople continue to churn the business renters and pap.

The Problem:

I never felt like I was fully committed to my job and definitely felt unbelievably guilty that I wasn’t being the parent I wanted to be. Until one day, after much soul searching, I decided there must be another way and I turned to the internet in search of something, anything, that I could do from home, working more flexibly.

A franchise as the out-of-the-blue Solution? For the seller, maybe:

It was at this point I stumbled across a franchised network called Yogabellies, which was offering teacher training in peri-natal yoga classes, baby massage and birth education.

A few phone calls later, I was satisfied that a franchise was the way to go. I was a little apprehensive about investing the required funds towards training and setting up my business. However, Yogabellies’s approach allowed me to set up affordable payment plans towards the training, as well as being able to start with one course or qualification at a time. It also allowed me to train while still working full-time, paying for my training before I left employment.

Peri-natal yoga classes as a profitable franchise concept over a 10 to 20 year timeframe?

My oh my oh my…

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Quesada Mexican Grill: just another over-hyped franchise pump-and-dump development deal?

April 28, 2013

Let me get this straight: based on 3 years of franchising experience, they’re going to go from 15 to 300 in 5 years? [20 times the size]

Quesada_logo

Franchisors have never been shy about risking other-peoples’-money.

Quesada President Tom O’Neill in QSR magazine called Canadian Mexican Brand Plans to Hit 300 Units in 5 Years:

The company expects to open about 300 franchised restaurants in the next five years. “Our game plan,” says O’Neill, “is to double in
 size every 12 months.”

Double every 12 months? Really? Anybody’s business doubling for 2 years in a row nowadays? And the risk to every franchisee when the franchisor spins out of control?

  • Brutal…all equity gone.

This couldn’t be another pump-and-dump deal that leaves the area developers and their franchisees holding the bag just like Krispy Kreme…Could it? See Burnt to a Crisp on WikiFranchise.org.

Canada Franchise AssociationListing

Quesada Franchising of Canada Corp.
Eat More Burritos
Franchise Fee: $20K
Startup Capital Required: $60K-$75K
Investment Required: $152K-$242K
Available Territories: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Québec, New Brunswick, Nova Scotia, Prince Edward Island
Training: 2 weeks
Franchise Units Canada: 11
Corporate Units Canada: 4
In Business Since: 2004
Franchising Since: 2010
CFA Member Since: 2010

Source


The franchisee is not to see where power lies, how it shapes policy, and for what ends.

April 28, 2013

Being sold out is the rule not the exception in all legal, consulting and association representation.

norm chomsky

Quote:

The public is not to see where power lies, how it shapes policy, and for what ends. Rather, people are to hate and fear one another.

Norm Chomsky 1928 –


Numbing the senses by monotonously repeating an assertion is a key element in utilizing mind control techniques.

January 31, 2013

Franchising is more successful than independent business. (meme)

Total War

A big lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason.

Quote:

. . . well publicized facts are always the bane to the mind controllers.

Such is the Pavlovian device, repeat mechanically your assumptions and suggestions, diminish the opportunity of communicating dissent and opposition. This is the simple formula for political conditioning of the masses.

The flight from study and awareness is much too common in a world that throws too many confusing pictures to the individual. For the sake of our democracy, based on freedom and individualism, we have to bring ourselves back to study again and again. Otherwise, we can become easy victims of a well-planned verbal attack on our minds and our consciences.

 Dr. Joost A. M. Meerloo 1903 – 1976


Simply being exposed to the claim of low risk/high success can influence you to buy a poo-filled franchise

July 26, 2012

Communications designed to persuade mislead and damage you using untruths and half-truths is called propaganda.

Social psychologists define something called priming: unconscious memories influence your behavior. Sometimes fo a very long time. Through repetition (a form of brainwashing).

Franchising trade magazines and trade shows influences potential franchisees to see franchising (in relation to independent business) as lower risk and higher success. Banks write their booklets in a very pro-franchise manner. McDonald’s success and its use as a bell weather (“the McDonald’s of the poo-collection industry”) primes candidates to attribute success where none exists.

Neither of these “truths” is true but that’s irrelevant. By the time the candidate franchisee is looking the low risk/high success bias is part of their DNA. They’ve created a stereotype.

As the scientifically-based research indicates, just looking at words associated with either youth or old age influence how you behave.

What kind of chance do you think you have at a trade show or a franchisor’s open house when every tiny detail is controlled for a positive sales effort? No one’s brain is very good at defending against these extremely powerful persuasion trick and traps. The technology of franchising is the science of neutralizing your defenses and then when the financial loss happens, re-assigning blame from these techniques to you (ie. On Cooling the Mark Out).

BBC Replicates Bargh’s Famous Priming Study at The SituationistJohn Bargh


Sunshine is the best disinfectant — including franchising disputes.

June 23, 2012

The franchising industry (legal bar, banking, franchisor, suppliers) is highly organized.

The franchise bar reigns supreme not just intellectually but on a tightly-controlled cash flow basis. Variation from the established social norms are not tolerated. Everyone knows their place.

An interesting article by Jennifer Dolman of Osler LLP about their clients’ dreams:  Who’s the fairest franchise party of all?

Author:

Jennifer Dolman is a litigation partner with Osler, Hoskin & Harcourt LLP in Toronto. A frequent speaker and writer on franchise law, Jennifer has particular expertise representing franchisors on franchise disputes. She was named Toronto Franchise Lawyer of the Year by The Best Lawyers in Canada 2012 and a Franchise Times Legal Eagle 2012. Jennifer can be reached at jdolman@osler.com or  (416) 862-5911.

Advice: Have us fight for you in the shadows, and not in the light of day (ie. an ON  Court of law).

quote by  by Justice Lewis Brandeis 1856 – 1941


There are only two fatherlands in the world:…

June 17, 2012

…that of the exploited and that of the exploiters.

Looking for a “strong” franchise leader?

Words I have heard franchisors say:

Blood alone moves the wheels of history.

The truth is that men are tired of liberty.

The history of saints is mainly the history of insane people.

The mass, whether it be a crowd or an army, is vile.

– Benito Mussolini (1883-1945) Italian politician, advertising executive/communicator

Happy Father’s Day


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